Met the challenge of introducing area residents to Red O Restaurant in Newport Beach, CA. The concept was originated as Red O Mexican Restaurant by Rick Bayless. With a fantastic location in Fashion Island and a tremendous variety of authentic cuisine, our job was easy. Get people through the door and let them experience the flavors and outstanding service levels for themselves. Once they have had a meal they will return and become a lifetime high value customer.
We generated a self-mailer concept with a high value combined offer and plastic gift card.
- $25 gift card with no minimum spend (Free Money!)
- Free UBER or lyft for safe transport to and from restaurant
- No corkage fee certain days of week
- Complimentary valet parking
- 20% off bottles of wine Sunday-Wednesday
Concurrently with the direct mail in-home dates we launched the online microsite and corresponding Apple Wallet application. Customers were able to opt-in and download the card onto their phones. Redemption rates were not as high with mobile as this is a growing segment and consumers are adopting. However, once we captured mobile information we were able to retarget those customers with fresh offers and geo location service messages. The additional impressions and reminder messaging boosted that segment to a greater return rate within the first month.