No project is complete until a thorough analysis has been done on its effectiveness. The cost per piece going out the door isn't nearly as important as the results obtained. We have seen clients want to mail the cheapest piece possible and to blanket a neighborhood with mail and expect great results. Although it can happen, typically we see poor results with that methodology. The clients that spend the extra time and money on developing an accurate list of prospects, design a piece that speaks to their potential customer, and spend extra to convey the message, always seem to win.